The voice of a generation
Malala Fund logo

Client: Malala Fund

The voice of a generation

Amplifying Malala's mission by empowering individuals and educators to create change.


User Experience, UI Design, Web Development, Content Strategy, Communications Strategy

Needing to own the conversation

World-renowned, and with a forthcoming documentary, He Named Me Malala, only 1.5% of onlined conversation about her mentioned the Malala Fund. To realize her mission, this had to change.

People move people

When we designed the website, we focused on the stories of the girls empowered by the Malala Fund as well as those who contributed. Stories matter, and the movement needed to be humanized.

Content for a global audience

We audited all of Malala Fund's legacy content and carried forward only what would drive global audiences from social channels to the site.
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