The Carrot Blog

Amy joins as a Strategist. Welcome her to the family with a friendly tweet: @amybenz

I arrived in New York on a Sunday and started work with Carrot on a Monday. A bit over-ambitious in terms of jet-lag, but as I packed up my life in San Francisco, I just kept thinking about the line from When Harry Met Sally that "When you realize you want to spend the rest of your life with someone, you want the rest of your life to start as soon as possible." Now I don't plan on proposing to the office dog anytime soon, but I did have a gut feeling that my life was waiting for me in New York and it was time to jump in head first.

I've spent the past four years bringing people from around the world together off-line through the conference and incubator space my team and I built. I'm excited to start my next chapter as a part of the Carrot team in helping to create our strategy for bringing people from around the world together online – engaging and inspiring people to interact with global brands through digital campaigns. The work that's happening in Brooklyn right now on the production side is the best in the world. We have videographers, interaction designers and digital engineers working at the forefront of the industry. Carrot has the unique opportunity to develop world-class campaigns on the edge of what's possible and share those stories around the world through their expertise in social media. I'm thrilled to be along for the ride.