Facebook Events + Personalized Voicemails + Budweiser = Our Latest Appby Adam K.
"Alright, guys, listen up. Now, Adam... pay attention!"
I cannot begin to tell you how many times I've heard that statement over the past 3 months, but I can tell you why. Anomaly approached Carrot Creative in October of 2010 to collaborate with them and one of their flagship clients, Budweiser. Mike Germano's eyes lit up at the opportunity. He yelled "Mmmmerica!" and soon banned any other beer than Budweiser to be allowed in the Carrot fridge.
Carrot designed and developed the Grab Some Buds application, bringing a whole new level of excitement to the Facebook event creation app that everyone knows and loves. The application does what Facebook's doesn't – it gets attendees pumped for their upcoming event. Users can access the application via the Grab Some Buds tab on Budweiser's Facebook page, where they are prompted to create an event, choose from 15 different scenarios (bachelor party, birthday, vegas, no reason, etc.), invite guests, and choose a location. When users select their message, they are provided with a sample audio message that will be personalized for each attendee on the guest list. The personalized messages can be delivered via voicemail or Facebook notification, and are delivered on the day of your event. If voicemail delivery is chosen, the attendee will also receive a text message with the location of the event.
Do you have an epic night coming up? Well, what are you waiting for? Get out there and GRAB SOME BUDS!