The cutest avatars in all of Townsville

The cutest avatars in all of Townsville

A digital toy for Powerpuff fans to express themselves through creativity and personalization.

Go Puff Yourself

Fans have been dying to join the Powerpuff Girls’ squad for years, so an avatar creator was an obvious choice. But how could we make a bigger splash than the others? We have nostalgia on our side, but above all we needed to be sure everyone had a chance to represent themselves.

Here they come, just in time

To reintroduce the tenacious trio to the next generation of fans, Cartoon Network tasked Carrot to create an online destination featuring the Powerpuff Girls. So, considering fans had been dying to join the Powerpuff Girls’ squad for years, an avatar creator was an obvious choice. But how could we make ours better than those who came before us? We already had nostalgia on our side, so above all we needed to be sure everyone had a chance to represent themselves.

Sugar, spice, and quadrillions of combinations

Powerpuff Yourself launched globally with over 500 unique assets, resulting in over 178 quadrillion different custom combinations. But it wasn’t about the number of the assets, what made it important is what you could do with them.
  • 14.7M

    SITE VISITS

  • 6:23

    AVG TIME ON SITE

  • 12.3M

    TOTAL AVATARS CREATED

Beyond the pink, blue, and green

Our number one priority was inclusivity. We included not just a variety of skin tones, but hair styles and textures to represent a wide range of ethnicities. And no choices were segregated behind a gender selector; we let the avatars speak for themselves.