Lipton 360 Video Campaign
Lipton case study logo
Lipton logo

Client: Lipton

Take a Multi-Sensory Tea Journey

To re-introduce a younger generation of tea drinkers to Lipton's new line of Black, Green and Herbal teas, we created immersive videos that captured imaginations and brought our audience into the center of a tea experience.

Services

Strategy, Creative, Design, Community Management

The tea that needed to break through

Lipton was a longtime category leader, but the brand had lost relevancy and needed to boost slumping tea sales throughout the portfolio. This led to the launch in 2016 of a new line of Specialty Teas. While the new products were innovative in the tea category, Lipton's challenge was to gain relevancy within our target’s modern mindset.

Inside the Lipton cup

We created 360 videos that used Lipton’s bold tasting teas to tap into our target’s worldly aspirations. Set inside a delicious cup of tea, we used an emerging technology to bring Lipton’s multi-sensorial experience to life by taking the viewer on a flavorful journey filled with a rich blend of immersive experiences through sight, touch, smell, taste, and sound. Something no other tea brand has done before.

SOME REFRESHING RESULTS

  • 6.6MM

    VIDEO VIEWS TO DATE, 2.6MM VIEWS WITHIN THE FIRST 2 WEEKS

  • 1:05s

    AVERAGE TIME SPENT WATCHING THE VIDEOS - 72%, UNHEARD FOR A LONG FORMAT VIDEO

  • No. 1

    MATCHA SALES SPOT AFTER FOUR WEEKS IN MARKET