Matte Lips Can Makeover Your Mood

Matte Lips Can Makeover Your Mood

We told a colorful story for one of the world’s most prestigious beauty brands.

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Clinique takes on color in a big way.

Clinique needed the launch of its Clinique PopTM Matte lip collection to make some noise and convince their global consumer that Matte lips can appear beautiful and smooth. So that’s exactly what we did.

Uncovering the true power of lip color

Social listening led us to the insight that a pop of lip color can enhance a woman’s mood and brighten her day. We took the opportunity to show the world that Clinique’s Pop Matte collection can be just as powerful.

Make it pop

We created a suite of digital assets that showcase animated emoji lips, a hero video, and an interactive music maker powered by world champion beatboxer Kaila Mullady. Users could create their own matte mood while seeing the moisturizing effects of Clinique PopTM up close and shop the look right away.