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The Carrot Blog

Last night wasn't my first time at Digital DUMBO. Even though I moved to L.A. for three years, my monthly trips to New York always coincided with the event. I lived 3,000 miles away and I'd somehow still managed to attend it almost a dozen times.

But this time was different. It was my first Digital DUMBO as a full-time New Yorker, and more importantly, my first Digital DUMBO as a Carrot.

Maybe it's just me, but it's different when "Carrot Creative" is written on your name tag. (Nope. Nobody asked me to write my company on there. I was just bragging.) People were more interested, I was more lively, and conversations lasted longer. The party—and life in general—is just better as part of the Carrot Crew.

That's not to say that we're the only ones that have fun. Last night was one of the biggest and most fun Digital DUMBO events ever. Hundreds showed up in their Christmas worst: we're talking light-up sweaters, pompoms galore, a sea of wool trees, and even one bicep-bearing sleeveless knit top (worn by our very own Creative Director, of course). This, naturally, was all captured for maximum embarrassment thanks to the best party photo booth I've ever seen, complete with instant prints of every photo and a row of shiny iPads outfitted with a custom photo-sharing app.

Sponsor AOL rocked the house as Digital DUMBO wrapped up an amazing year. Social Media Director Matt Knell led a Yankee Swap among ten lucky attendees, giving out everything from iPads to FlipCams to AOL-branded mints. Senior Marketing Manager Frederick Van Johnson flew in from Silicon Valley to demo Project Phoenix, reminding us that AOL pioneered email... and that they're going to do it all over again. Oh, and they're sending advance invites to everyone who attended. See? Great things happen to those who attend DD.

And though prizes and demos are always great, the beverages flow freely, and the music is awesome, Digital DUMBO is my favorite event because the co-organizer sits behinds me and is reading this of the people that attend. Kyle Studstill best summed it up when we met last night: "I come here because this is where the thinkers, the doers, the creatives come to play."

I can't take any credit for that (that all goes to Kaitlin Villanova and Andrew Zarick), but it's true. And I've never been prouder to be a part of it.