Do You Have an App for That?by Mike
Last week, I was in Las Vegas for CES, the major, mind-blowing trade show centered around consumer electronics.
Besides going for the barrage of product previews and launches, I was asked to speak on two panels to share my expertise on mobile apps: "Apps, Apps Everywhere" (moderated by Veronica Belmont) and "Do You Have an App for That?" in Kodak's K-Zone.
The "Apps, Apps Everywhere" panel happened on Thursday morning and we touched on several key points that were very relevant to our work at Carrot Creative: making major companies' apps successful, social mobile apps, and trends from both a developer and a user standpoint.
Later that day, I joined a different group of panelists on the Kodak K-Zone Stage to talk about how people are leveraging all of the social media tools to reach and engage consumers—basically, what we do every day at Carrot.
A lot of the conversation in the Kodak panel was centered around music and music apps. Coincidentally, fellow panelist Jim Lucchese from Echo Nest and I were both on hand to discuss how our latest work, the MTV Music Meter, gives people a more personalized way to experience music through recommendation and delivery. (Check it out for yourself... the Android app is live and other mobile apps are launching soon.)
As with all great panels, there was some disagreement. A fellow panelist believed that apps should scale back on pushing marketing messages, but as I've learned from previous client work, one of the largest reasons that users download branded apps is to receive deals and incentives. The most successful apps and sites have capitalized on the customers' (sometimes subconscious) desire to receive real-time, targeted messaging.
You can watch the entire Kodak session here (including my grand entrance).