The Carrot Blog

Hustle. Team. Adventure. These three pillars have guided Carrot the last decade, and that third item is the driver behind some very big news: We’re heading West.

Carrot has harnessed magic (hard work, timing, and smarts) to create one of the best agencies in the country. We’ve pushed companies to go on seemingly impossible digital adventures and always pushed ourselves to explore the boundaries of emerging platforms and technologies with big partnerships and first-to-market activations with platforms like Jaunt VR, Instagram, Medium (more on that soon!), and countless others.

Our love for the intersection of storytelling and technology is a huge reason we decided to become part of the VICE family. It’s also why we've determined that Carrot should have a physical presence in Los Angeles, the storytelling capital of the world. We’ve produced award winning work over the years for some great media companies including, Bravo’s Top Chef, Disney, and Red Bull Media House and demand for our services continues to grow. The LA team is going to focus on four things in addition to eating tacos, and applying copious amounts of SPF 30.

Supporting existing West Coast Clients. We have some amazing PST clients who will continue to be served from both coasts. Although video conferencing, phone calls, and Slack will continue to help us effectively collaborate with our amazing client partners from Brooklyn, there’s something to be said for having a few team members in the same time zone and just a short flight or drive away to continue our success with brands like Adidas, Cartoon Network, Target, and Intel.

Expanding Relationships with Technology Partners: Carrot’s work with JauntVR is just one of many tech collaborations you’ll see in the near future. Hollywood, old and new, is pouring billions into transforming how we all experience content. Carrot is going to be at the front of that tidal wave and our clients will be the first to gain access to the newest forms of media that are capturing attention and engagement.

Recreating magic. Carrot started off 10 years ago as a small team in a basement on the East Coast. Today, our office in DUMBO is over 150 Carrots and growing. Throughout that process of scaling up, the Carrot spirit has remained strong, but the nimbleness of a small team is something we always want to have at our disposal. The Brooklyn Carrots moving out to LA will take the same Hustle. Team. Adventure. mindset that made Carrot a Crain’s Best Place to Work two years in-a-row and apply it to the new small office, all while leveraging the overall Carrot and VICE network to support them along the way. The people opening the LA office are veterans from Carrot and we’re incredibly proud to be the type of company that provides growth opportunities for our talented staff.

Working even closer with VICE. If you haven’t noticed yet, VICE is a rocket ship that will continue to soar higher with it’s own expanded presence in Los Angeles. As our parent company grows its footprint in Venice, it makes perfect sense for us to mirror their journey and continue proudly serving as their digital agency.

LA is transforming at breakneck speeds and we’re going to be part of that growth with our office located in Venice, California.